Privacy Policy

Do It Detail is a mobile auto detailing business operating in Dublin, Ohio and the surrounding Central Ohio area. This policy explains what we collect when you book with us, why we collect it, and what we do and do not do with it.

Questions about anything here: email zander@doitdetail.com or call (614) 671-9267.

• Contact detailsYour name and mobile number, and your email address if you give us one.
• Service addressWhere the vehicle will be, including any access notes you add.
• Vehicle and service detailsWhat you are booking and anything you tell us about the vehicle.
• Appointment recordsYour bookings, their status, and notes attached to them.
• SMS consent recordsWhether you agreed to receive text messages, the exact wording you agreed to, and when you agreed or opted out.
• Limited technical dataYour IP address at the time of a booking request, used to rate-limit abuse of the booking form.
• Website usageWhich pages you visit, how you arrived, booking steps reached, and whether a visit ended in a booking request. We use Google Analytics (see section 4).
• Visit timelineWe keep a first-party visit timeline for up to 90 days. It includes pages and controls used, service selections, calendar dates and times viewed or selected, form-field completion, loading times and errors. A random browser identifier lasts up to 30 days so return visits can be connected. When you submit a booking, we link the timeline to its reference and current status. The timeline does not record keystrokes or the values you type into contact fields.

• Your appointmentTo schedule, confirm, and carry out the detailing work you booked.
• Contacting youTo contact you about your appointment: confirmations, changes, and arrival coordination.
• Service historyTo keep a service history for your vehicle so repeat work is easier.
• SecurityTo protect the booking system from automated abuse.
• Legal recordsTo meet legal and tax record-keeping obligations.
• Site and advertisingTo understand how this website is found and used, and which advertising brings people to it. See section 4.

We do not use your information for automated decision-making, and we do not profile you to decide what you are shown or charged.

Your name, address and phone number are collected to do the job you booked. They are not sold, and they are not used to target advertising at you — but a hashed form of them is used to measure whether an ad worked, which section 4 sets out in full.

We use Google and Meta tools to see how this site is found and used, and which of our ads lead to bookings. Each one, and exactly what it receives:

• Google AnalyticsMeasures which pages people read, which source brought them, and whether a visit ended in a booking request. It sets cookies in your browser, and shares your IP address and page activity with Google.
• Google AdsWhen you arrive from one of our ads, the link carries an identifier that lets us see the ad led to a booking request. What comes back to us is a count and a value (how many bookings an ad produced and what they were worth), not a list of who clicked what.
• Meta PixelRecords page views, taps on our call and text links, and booking requests with their reference number and value, to measure our Facebook and Instagram ads. It sets cookies, and shares your IP address and browser details with Meta. We do not send Meta your name, phone number or address.
• Completed bookingsA completed booking’s reference number and the amount of the work reach Google, so an ad can be credited with what it produced.
• Enhanced conversionsWe send Google a one-way hash of your name and phone number, together with your postal code and country, to help match a booking to an ad interaction. The name and phone number are hashed on our server before reaching the browser. Your postal code and country are sent in readable form. We do not send your street address, vehicle details or access notes in this matching data.
• Server connectionTo recover bookings missed by browser tracking, our booking database also supplies Google with the booking reference, submission time, quoted value, saved ad-click identifiers, and a one-way hash of the phone number. This protected connection is used for conversion measurement, with ad personalisation disabled for that data. It can work even when browser analytics is blocked. Test bookings and requests excluded from advertising measurement are left out.

• CookiesBrowser settings can block or clear them, and Google offers an opt-out add-on for Analytics. The site works normally either way; nothing about booking depends on them.
• Ad personalisationThe Google tag and Meta Pixel here also let us reach people who have visited this site with ads on Google’s and Meta’s other services. You can turn this off for your whole Google account at myadcenter.google.com, and in your ad preferences on Facebook or Instagram.
• Asking usYou can ask us to delete what WE hold at any time, using the details in section 1. We cannot delete what Google or Meta holds; the settings above are the way to reach that.

If you agree to text messages when booking, we send you messages about that appointment: that we received your request, and whether it was confirmed or declined. These are transactional messages, not marketing.

Outside of that, we share information only with service providers who run parts of this system on our behalf, and only as far as they need it to do so — our website and database hosting, and our SMS provider, which transmits the messages. They are bound to use it only to provide that service. Google and Meta receive only what section 4 describes. We do not sell your information to anyone, for any purpose.

We may disclose information where the law requires it, or where it is necessary to establish or defend a legal claim.

• Opting outReply STOP to any message and we will stop texting that number. You can also ask us directly.
• Opting back inReply START.
• HelpReply HELP, or contact us using the details above.
• FrequencyExpect roughly one to three messages per appointment. Message and data rates may apply.

We keep appointment and customer records for as long as you remain a customer and for a further seven years afterwards, which covers the record-keeping periods that apply to the business.

Consent and opt-out records are kept for as long as we are required to be able to demonstrate them.

Information is stored in an access-controlled database. Traffic to and from this site is encrypted in transit. Access is limited to the people who need it to run the business.

No system is perfectly secure, and we do not claim otherwise — but we do not keep more than we need, which is the most effective protection available.

You can ask us what we hold about you, ask us to correct it, or ask us to delete it where we are not required to keep it. Contact us using the details in section 1 and we will respond within a reasonable period.

This service is not directed to children under 13, and we do not knowingly collect information from them.

If we change this policy we will update the date at the top of this page. Material changes to how we handle text messaging will be reflected here before they take effect.